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Comparison of vertical versus generic new top-level domains, showing focused industry use cases contrasted with broad, unfocused domain strategies.

New Top-Level Domains: Why Vertical Models Outperform

As the new gTLD market matures, vertical focus has become a key signal of long-term...
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Digital identity infrastructure illustrated with a smartphone biometric scan, digital wallet, and data center background representing mobile-first internet systems and utility gTLDs.

Digital Identity Infrastructure in a Mobile-First World – Utility gTLDs

Digital identity is evolving from fragmented signals into core internet infrastructure. Utility gTLDs provide the...
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Registry Service Provider RSP selection tool for new gTLD applicants

ICANN Publishes First Evaluated RSP List: What gTLD Applicants Need to Know

ICANN Publishes First Evaluated RSP List: What gTLD Applicants Need to Know ICANN has published...

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Measuring real TLD viability using data-driven signals such as usage, renewals, and strategic fit for gTLD evaluation.

Real TLD Viability: Success Beyond Registration Volume

Flashy registration numbers are the domain industry’s favorite vanity metric. Real TLD viability is revealed...
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gTLD economic strategy analysis illustrating market signals, capital discipline, and strategic readiness for the next gTLD application round. gTLD economic strategy analysis illustrating market signals, capital discipline, and strategic readiness for the next gTLD application round.

gTLD Economic Strategy for the Next Round

The next gTLD application round is an economic event, not a procedural exercise. This post...
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The Importance of Strategy Before the Next gTLD Round

Why Strategy Will Define the Next Generation of Brand TLDs

As the next gTLD window approaches, more organisations are realising that a brand TLD isn’t...
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Laptop on desk displaying “gTLD Contracting” presentation, representing ICANN’s 2026 gTLD contracting phase after application approval.

gTLD Contracting:  You Won… Now the Work Begins

Winning your gTLD is only the beginning. The ICANN contracting phase turns your victory into...
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Choosing an RSP for a New gTLD using a registry service provider selection tool

Registry Service Provider (RSP): Choosing the Right Backend

Use our RSP Selector to quickly shortlist registry service providers for your new gTLD. What...
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“gTLD Guide,” for the ICANN gTLD string evaluation process and the technical review required for new TLDs in 2026.

gTLD String Evaluation: Passing the Technical Gauntlet

Before your dream TLD can go live, it must survive the ICANN gTLD string evaluation...
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Business professional reviewing spreadsheets for gTLD financial projections during ICANN’s 2026 application round

gTLD Financial Projections:  How to Pass ICANN’s Toughest Test

ICANN’s 2026 application round isn’t just about branding and legal firepower — it’s about proving...
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gTLD check banner on a digital tablet - ICANN gTLD background check for 2026 applicants

ICANN gTLD Background Check: When the Internet Plays Detective

The ICANN gTLD background check 2026 is the ultimate pass-fail test for applicants. ICANN plays...
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Presentation screen with the words gTLD string contention, illustrating ICANN’s 2026 process where multiple applicants compete for the same domain string.

gTLD String Contention: Welcome to the Hunger Games of 2026

gTLD string contention is the Hunger Games of ICANN’s 2026 round. Multiple applicants enter, only...
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