TLDz About Us


In the world of Top-Level Domains (TLDs), the landscape was becoming increasingly crowded and impersonal. Many organizations were content to simply charge monthly fees without delivering meaningful value. Consequently, this approach left many TLD owners feeling disillusioned and underserved. Amidst this backdrop, two passionate individuals recognized a profound need for change.

Driven by a shared vision of transforming the TLD industry, we decided to create an organization dedicated to truly adding value and zest to top-level domains. Our mission goes beyond the conventional.  We are committed to ensuring that future TLD applicants not only understand but also fully realize the immense benefits and potential of their TLDs. Additionally, we strive to support existing TLDs in reaching their full potential and achieving their goals.

Our organization is built on the principles of innovation, dedication, and a relentless pursuit of excellence. We understand that each TLD is unique, with its own set of challenges and opportunities. By providing tailored strategies, expert guidance, and unwavering support, we help our clients unlock the true value of their digital assets.

Moreover, we are more than just a service provider; we are partners in your success and creating your TLD success story. Our approach is holistic, focusing on every aspect of TLD management—from strategic planning and marketing to technical optimization and community engagement. Our goal is to ensure that every TLD we work with not only thrives but also stands out in the digital landscape.

Be A Z’er and join us on this journey to redefine the TLD industry. Together, we can create a future where top-level domains are not just addresses on the internet, but powerful tools for growth, innovation, and impact.  Let’s write this success story together.

TLDz Team - Christa Taylor, Martin Sutton
TLDz products and services for top-level domains


TLDz maximizes value and benefits to potential top-level domain applicants and existing registries.  We do this by thoroughly understanding how their TLD drives value and providing a clear pathway to realize those benefits.


TLDz was founded to deliver a streamlined pathway for organizations to realize the value and benefits top-level domains offer, specifically tailored for TLD applicants and existing registries.

About TLDz mission


Christa Taylor

Christa has supported over 50 applicants and operated over 30 TLDs, ranging from small companies to some of the largest brands in the world.  Her expertise includes crafting comprehensive business plans, strategic marketing initiatives and insightful strategies.

She served as the Chief Marketing Officer at Minds + Machines Group. Christa holds qualifications such as a Chartered Professional Accountant (CPA, CMA), a Masters in Business Administration (MBA), in addition to a Masters of Science in Predictive Analytics (MSPA). She seamlessly blends practical experience with academic rigor.

Her track record speaks volumes, demonstrating her ability to balance entrepreneurial vigor with strong commercial acumen.  She transforms corporate aspirations into tangible value.


Email:  christa (at)

Martin Sutton

Martin is a seasoned professional with a career spanning corporate and entrepreneurial ventures. Formerly a risk manager at HSBC where he expertly managed the Group’s domain name portfolio.  He also handled  global risks related to online fraud and security threats. Martin spearheaded HSBC’s successful application for its own top-level domain.

As a founding member of the Brand Registry Group (BRG), Martin collaborated with industry peers.  They navigated policy complexities within ICANN, fostering best practices for dotBrand registries. His passion for innovation led him to co-found TLDz, an initiative committed to delivering tangible value and benefits to future applicants.


Email:  martin (at)


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