How to Attain a gTLD for Under $60k with ICANN's Applicant Support Program

A generic Top-Level Domain (gTLD) can add significant value to organizations. Whether it’s an open TLD designed to sell domain names or a brand-specific TLD aimed at enhancing your organization’s digital presence.  A gTLD can provide substantial long-term benefits.  A gTLD is a one-of-a-kind asset, a unique piece of the internet.  However, the costs associated with applying for a gTLD can be prohibitive, especially for smaller organizations or those in underserved regions.

The ICANN Applicant Support Program (ASP) aims to address this challenge by offering financial and non-financial aid to eligible organizations, making it easier to obtain a gTLD. This program promotes diversity and inclusivity in the digital world by allowing organizations from all over the globe to be a part of the domain name system. In the previous round, the kids Top-Level Domain (TLD) was successfully obtained through the ASP, and our case study provides a comprehensive account of their road to success.

Through the ASP, eligible applicants can receive significant reductions in application fees and gain access to valuable resources and support. This guide will give you an overview of how the ASP works, the benefits it provides, and how to take advantage of this opportunity to secure a gTLD at a reduced cost.

Understanding the ICANN Applicant Support Program (ASP)

The ICANN Applicant Support Program (ASP) is an initiative to help organizations from underserved regions secure their own generic Top-Level Domain (gTLD). ICANN, the Internet Corporation for Assigned Names and Numbers, launched ASP to help make the gTLD application process more inclusive and accessible.

ASP is more than just financial aid. It provides valuable support in terms of financial, operational, and technical assistance. These resources ensure applicants don’t just receive a reduced application fee but also support to apply for their gTLD. 

By supporting diverse communities, ASP aims to enhance the internet landscape by embracing a wide range of cultural, linguistic, and regional identities. This helps promote local content online and encourages digital expansion in underserved regions.

Eligibility Criteria and Application Process

To benefit from the ASP, applicants must meet specific eligibility criteria. The criteria focus on organizations that operate in a less-developed economies and have limited financial resources. The main points to consider are:

1. Location: The applicant should be based in a less-developed economy.
2. Financial Need: The organization must demonstrate that the application fee would present a financial barrier to applying for a new gTLD.
3. Community or Social Impact: Specific types of entities must demonstrate that they are either a social impact business, a public benefit organization, or are supported by the community they represent.

4. Financial Limitations: The applying entity must not have revenues or cash balances exceeding $5 million USD in the past two-years.
5. Eligible Entities: Applicants must be a micro or small-sized business, nonprofit/charitable organization, nongovernmental(IGO), Indigenous/Tribal people’s organization, social impact or public benefit organization. ICANN recognizes that different countries may have varying organizational structures and allows for equivalent entities to qualify.

Steps in the Application Process

1. Prepare Documentation: Gather necessary documentation to support your eligibility, such as financial statements, and where applicable, demonstrate how your organization fulfils its social or public benefit mission or serves the community it represents.
2. Submit Application: Complete the ASP application form, providing detailed information about your organization and your intended use of the gTLD.
3. Review Process: ICANN will review the submitted applications to ensure they meet all criteria. Be prepared to provide additional information or clarifications as required.

Thoroughly understanding the eligibility criteria and preparing your application carefully will improve your chances of qualifying for the ASP early. By doing this, you will increase your opportunity to access pro-bono resources that can assist you in securing your gTLD.

Financial and Technical Assistance Provided by ASP

The ICANN Applicant Support Program provides a range of financial and technical support options to eligible organizations. This support is designed to make the applicant and gTLD application less daunting and more accessible.

Financial Assistance: One of the primary benefits of the ASP is the significant reduction in application fees. The program can reduce costs by a whopping 75% to 85%, making it easier for organizations with limited budgets to apply. For applicants that end up applying for a duplicate string, referred to as a contention set, they may also receive a bid credit or multiplier. Further easing the financial burden of attaining a gTLD.

Technical Support: Beyond financial aid, ASP offers technical assistance to help you navigate the complexities of managing a gTLD. This includes guidance on meeting ICANN’s technical requirements, ensuring your domain operates smoothly and securely.

Capacity Building: The program also focuses on building the operational and managerial capacities of applicants. This involves pro bono consulting services that help applicants develop effective business models. By strengthening these aspects, organizations can better manage their digital assets and sustain their online presence over the long term.

Maximizing the Benefits of ASP for Your Organization

To get the most out of the ICANN Applicant Support Program, organizations should take full advantage of the resources and support available. Here are steps to maximize these benefits:

1. Learn about the ASP and TLDs: Enroll in the free TLD Class for Applicant Support to gain a clear understanding of the program’s benefits, eligibility criteria, and timeline.
2. Assess Whether a TLD Is Right for Your Organization. Unlike purchasing a domain name, obtaining and operating a TLD requires a significant investment. Evaluate the long-term commitment, including financial and operational resources, to manage a TLD effectively.
3. Prepare Thoroughly: Before applying, gather all required documentation and ensure it accurately reflects your organization’s needs and capabilities. Verify you have the required documentats, such as the type of entity, audited financial statements, or proof of equivalency, along with any other supporting materials to strengthen your application.
4. Track and Adapt: Continuously track the progress of your application and respond to any queries within the specified timeframes. Stay updated on ICANN’s communications and developments regarding new gTLD applications, adjusting your approach as needed to align with any changes that could affect your application or business strategy.
5. Secure Necessary Funds: If your ASP application is successful, ensure you have the required $2,500 USD available for payment within 90 days of approval. This payment confirms your participation and grants access to non-financial resources provided by the program. The remainder of the application fee is expected to be due in March or April 2026 when you submit your gTLD application.

Conclusion

The ICANN Applicant Support Program is a vital initiative that democratizes access to gTLDs, making it possible for organizations from underserved regions to enhance their digital presence. By providing extensive financial and technical support, the ASP helps level the playing field, fostering a more inclusive internet landscape.

If you’re ready to take the next step in securing your own generic top-level domain and need expert guidance, TLDz is here to help. Our free, resource-packed TLD Class for Applicant Support and experienced team can assist you through every stage of the ASP application process. Let us help you realize your TLD vision!

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