The domain industry is on the brink of a new chapter with the anticipated 2026 launch of the next round of gTLDs. To assist organizations in selecting expertise, the Domain Name Association (DNA) has introduced a Service Provider Directory. a centralized resource connecting TLD applicants with vetted professionals offering support across every stage, from application strategy to launch execution.
We are excited to announce that Christa Taylor, Co-Founder of TLDz, is one of five expert advisors helping shape the new Service Provider Directory. As a member of the independent Advisory Council, Christa has helped define the criteria for service provider inclusion. This ensures that the directory will feature only the most qualified and trustworthy vendors.
Applying for a Top-Level Domain (TLD) is a complex undertaking. It requires strategic vision, technical know-how, legal compliance, and marketing acumen. For potential new applicants this can be overwhelming. With ICANN refraining from endorsing specific consultants or vendors, applicants are often left to navigate a fragmented landscape – leaving them vulnerable to misinformation or vendors with questionable intentions.
Launced in June 2025 at the ICANN meeting in Prague, the DNA’s Service Provider Directory is designed to bridge the gap for aspiring TLD applicants. This trusted resource connects applicants – whether pursuing open, geographic, brand, or community-based gTLDs – with vetted experts who offer support across every aspect of the process, from business planning and string selection to registry operations, DNS security, rights protection, and marketing strategy.
Christa’s expertise has been instrumental in the creation of the DNA’s Service Provider Directory. As a member of the Advisory Council, she helped define the inclusion criteria – ensuring applicants can easily determine who meets their needs while ensuring the service provider is reliable and trustworthy. Her deep knowledge of the industry and the full TLD lifecycle – from strategic planning and financial modeling to launch campaigns and long-term growth. Christa is helping future applicants navigate the complexities of brining a TLD to life.
With the directory now live, prospective TLD applicants can easily find qualified providers and find the right partners to support them in every stage of the application journey.
While the Service Provider Directory is a valuable starting point, selecting the right partner is ultimately a strategic decision. At TLDz, we’ve supported clients across across every stage of the TLD lifecycle, and we recommend the following tips for making the most of the directory:
When selecting a service provider, it’s critical to confirm they’re not also a potential competitor. Some vendors may be quietly pursuing their own TLDs – and sharing your proposed string, strategy, or business model with them could unintentionally put you at risk.
This is especially important in the early stages, when disclosing your string could lead to a contention set and, ultimately, an auction. Before engaging a provider, be sure they aren’t also planning on applying. It’s not in your best interest to hand over sensitive plans to someone who may end up bidding against you.
A trusted partner should prioritize your success – not compete with it.
While many providers concentrate solely on the ICANN application process, launching a successful TLD requires far more. The most valuable partners offer end-to-end support – from business planning and use case development to marketing and long-term growth. When evaluating providers, be sure to ask how they’ll support you throughout the entire TLD lifecycle, not just the application stage.
Don’t be swayed by vague promises of past success. When evaluating providers, dig deeper: What specific role did they play in previous TLD projects? Were those launches successful, and how is the TLD performing today? Ask for references, case studies, and concrete examples of their work.
Look for transparency, accountability, and a track record that speaks for itself. In an industry full of talkers, you want a doer – someone who’s delivered results, not just buzzwords.
Every TLD type – whether a city, brand, or community – brings its own set of challenges and strategic considerations. That’s why it’s essential to work with a provider who truly understands the nuances of your specific vision. The right partner will go beyond a one-size-fits-all approach, asking thoughtful questions about your mission, target audience, and long-term objectives.
A strong provider doesn’t just execute – they collaborate, helping you shape a tailored strategy that aligns with your goals and sets your TLD up for lasting success.
The ICANN application is just the starting line – not the finish. A strong provider should be equally committed to what comes next: building a sustainable, high-performing registry. This means crafting a compelling marketing strategy, forging strategic partnerships, activating registrar channels, and keeping your TLD competitive and relevant over time.
At TLDz, our focus extends well beyond launch. We help you grow your TLD into a thriving digital brand built for long-term success
Selecting the right service provider is a strategic decision – one that can shape the trajectory of your TLD for years to come. While the DNA’s Service Provider Directory is an excellent starting point, it’s essential to go beyond the list. Seek partners who offer holistic, long-term support and who truly understand your vision and goals.
Christa Taylor’s role on the DNA’s Advisory Council is a testament to TLDz’s dedication to applicant succeess. With deep, hands-on experience across every stage of the TLD lifecycle, we don’t just help you get your TLD – we help you build one that truly achieves your vision and long-term goals.
As the next round of gTLD applications approaches in 2026, now is the time to start making smart, strategic choices. Use the Service Provider Directory as a launchpad – then take the extra step to find partners who will be with you for the long haul.
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